411 Bliss

Copywriters are in huge demand. As a freelance copywriter, you’ll need to decide what kind of copywriting services you can offer your clients.

Copywriters write many different kinds of business documents, usually to do with advertising and promotion.

Here are several kinds of copywriting services you could offer your clients:

1. Promotional copy - advertising

Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.

So what kinds of advertising could you write? You can write everything from tiny classified ads to 100-page product manuals. If you have a flair for performance writing, consider offering radio and televisions scripts.

2. Direct marketing copy - lucrative, and specialized

Writing direct marketing copy is a lucrative form of copywriting. It’s salesmanship in print. Direct marketers write copy for sales letters both online and offline.

Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.

3. Internet copy - for Web sites and advertising

Web copywriters are hired by many companies to maintain their Web sites, writing copy which can range from informational copy, to catalog and longer sales copy. As a Web copywriter, you need to be knowledgeable about the needs of Web marketing, and you may write many different kinds of copy: blogs, ezines, and Pay Per Click advertising.

4. Public Relations copywriting: you’re a spin doctor

Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company’s new offering can take months, so many PR copywriters are on retainer.

Many PR copywriters are specializing in Web promotion, writing press releases and other promotional material for companies. Again, these PR copywriters are usually on retainer, under a yearly contracts.

So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.

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