The importance of your site is determined by linking. Search Engines like Google rate how important your site is by how many links there are to your site.
Not all links have an equal value. What determines the value of the link is its relevancy to the page it is linked to. The more relevant the page is the greater the value of the link. If not just the page, but the whole site is relevant the link is even more valuable.
Here are some ways to get quality links to your site:
Reciprocal Links.
Once upon a time they were considered very good, today they don’t have the value they once did but they are still useful. It is important that the links you get in this way are very relevant to the content in your site. This way reciprocal links will still increase your ranking.
Writing Articles
One of the best ways of improving your ranking and increasing relevant links to your site is article writing. You need to be a regular contributor of articles. Most article sites will allow you a link back to your site in the bio section. There are hundreds of article directories that you can post your articles to. Here are a few you really need to use: EzineArticles.com, ArticleCity.com, and GoArticles.com.
Link Farms
If you come across a link farm go the other way. A link farm is a site of scrolling pages with countless links. These links are bad. They can actually kill your rankings. They are really part of a spammer’s network. Never link to any of these sites as it can downgrade your ranking with Google.
Directories
Links from directories can help significantly. Directories such as DMOZ, Yahoo and other reputable directories can greatly help you in your rankings. If you can get your site into DMOZ you will reap the benefits. The difficulty is getting it included. Search for the best category and submit your site every 4 - 6 months until you are listed.
With Yahoo it is easier to list your site but it will cost you. Yahoo charges $299 per year to list your site. The listing can be very valuable as Google looks at Yahoo directory as an authority.
One other thing that is very important is links anchor text. What is this? These are the words that are linked to a hyperlink. For example; To download this product clicks here. The click here is the anchor text. It is not wrong to have “click here” it is appropriate in certain areas. If you were to search the keyword “click here” you will find Adobe to be the site listed for that keyword. This is because there are thousands of sites that point to the free Adobe Acrobat Reader.
So now when you use anchor text be sure to use keywords you are optimizing your site for. So even though “click Here” is appropriate at times, try to use your keywords as this will greatly increase the value of the link.
This of course is just a few of the thing that will help to increase the ranking of your site with the search engines.
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