Archive for the 'Copywriting' Category

Go Deep!

Published
by
MFlynn
on March 16, 2008
in Copywriting
. 0 Comments
by MFlynn

What’s the real reason that people buy your product or service? It’s probably not because of your professionally designed website, colorful logo, or refrigerator magnets. It’s because they believe that your product or service will benefit them. That’s all they care about. Everyone is constantly on the lookout for products and services that offer benefits that are important to THEM.

Here’s a quick way to find all the benefits of your product or service. Take a blank piece of paper. Write on the top

“People buy my product (service, etc.) so that…”

then list the benefits. Here’s an example.

“They can lose weight”

“They will feel healthier”

“They can fit into new clothes”

Finished? Ok, now take each of those benefits and DIG out THEIR benefits. Like this

“People buy my product so they will lose weight”

“So they feel like they look better”

“So they’ll be in better shape”

“So they get asked out more”

Just keep repeating this process, keep digging.

This is a really easy way to uncover all the benefits that your product or service has to offer. Include them all in your copy and ads. You never know which benefit will be exactly what your market is searching for!

Writing effective copy is all about getting into the “head” of your client or prospect, and knowing exactly what to say. They need to know that your product or service is the answer to exactly what they’ve been searching for.

About the Author:
At Last Here’s The Little-Known Secret that Copywriters Have Been Using For Decades To Create Profitable Online and Offline Advertising and Promotions. You Can Use This Secret Too. Find Out How By Going here http://www.secretcopywritingblueprint.com learn copywriting

Make Money Copywriting: Your Copywriting Business’s Services

Published
by
Angela Booth
on February 28, 2008
in Copywriting
. 0 Comments
by Angela Booth

Copywriters are in huge demand. As a freelance copywriter, you’ll need to decide what kind of copywriting services you can offer your clients.

Copywriters write many different kinds of business documents, usually to do with advertising and promotion.

Here are several kinds of copywriting services you could offer your clients:

1. Promotional copy - advertising

Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.

So what kinds of advertising could you write? You can write everything from tiny classified ads to 100-page product manuals. If you have a flair for performance writing, consider offering radio and televisions scripts.

2. Direct marketing copy - lucrative, and specialized

Writing direct marketing copy is a lucrative form of copywriting. It’s salesmanship in print. Direct marketers write copy for sales letters both online and offline.

Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.

3. Internet copy - for Web sites and advertising

Web copywriters are hired by many companies to maintain their Web sites, writing copy which can range from informational copy, to catalog and longer sales copy. As a Web copywriter, you need to be knowledgeable about the needs of Web marketing, and you may write many different kinds of copy: blogs, ezines, and Pay Per Click advertising.

4. Public Relations copywriting: you’re a spin doctor

Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company’s new offering can take months, so many PR copywriters are on retainer.

Many PR copywriters are specializing in Web promotion, writing press releases and other promotional material for companies. Again, these PR copywriters are usually on retainer, under a yearly contracts.

So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.

About the Author:
Angela Booth is an expert copywriter who can help you to develop a fantastic copywriting career in just seven days. Her Copywriting Master Class teaches you to become a copywriting pro.