Author Archive for Epolos Articles

3 Advantages of Having Employees Wear Company Clothing

Published
by
Epolos Articles
on August 12, 2008
in Business
. 0 Comments
by Epolos Articles

Something as simple as having your employees wear company clothing can brand you as successful, before you even get there. And, perception in everything is business. Once you are perceived as successful, it’s but a hop, skip and a jump until you achieve it - if you work hard to capitalize on this success. Following are three bottom-line advantages of having your employees wear company clothing.

Less Expensive: Company clothing is to adults what school uniforms are to children. They are less expensive, which is one of the main reasons parents love them.

Any way that you can assist employees in saving money only endears your company to them more. Wearing Company clothing does away with dry cleaning bills, suit shopping, lessens shoe shopping, etc. The only thing your employees will have to worry about is maintaining their uniform - e.g., their embroidered polos or custom company shirts.

Most employees embrace the concept of company clothing just for this reason.

Boost Employee Morale: One of the main reasons to have employees wear Company clothing is that it can boost employee morale. How? Basically, when employees are dressed in the same corporate shirts, for example, many of the differences that can lead to discontent disappear.

For example, an employee who doesn’t have the budget to invest in a $500 suit won’t feel inadequate because their wardrobe doesn’t measure up. Employees who don’t feel good about themselves, e.g., are insecure, perform poorer. Company clothing as simple as corporate shirts remove this barrier. The result is improved morale, which leads to better performance.

Presents Skillful Image: The message any company wants to convey is one of skill and professionalism. One easy, inexpensive way to convey this message is via company clothing.

Presents Polished Image: One of the best reasons a company might consider providing Company clothing to employees is that it presents a polished image to prospects and clients.

For all of these reasons, and quite a few more, one of the better investments you can make in your company’s bottom line is to invest in Company clothing.

About the Author:
Before you buy embroidered corporate apparel for your business and employees, make sure you check Epolos.com for monthly clothing and corporate apparel specials.

Embroidered Polos: Branding Your Customer Two Levels Deep

Published
by
Epolos Articles
on July 16, 2008
in Advertising
. 0 Comments
by Epolos Articles

Many customers associate a company with a brand or logo. Embroidered polos help your customer to make this association, branding them two levels deep. What does this mean?

How Embroidered Polos Can Make a Customer for Life

Company Name: Usually, the first association a customer makes with a company is via its name and/or the name of the company representative they interact with. This is the foundational building block that can lead to a life-long association.

In the beginning stages, the corporate apparel of many companies may not even have a logo; just the company name and the name of the customer service representative. And this is fine. But, when companies expand, one of the first things they should do is create a company logo. In fact, this is a hallmark of large companies.

Creating a Brand to Create a Bond: One of the first signs that a company is leaving or has left the startup stage behind is that they start to think of themselves on a broader scale. This is the stage at which they may invest in getting a logo designed.

This logo will be emblazoned on corporate apparel in the form of custom company shirts, embroidered polos and company clothing in general. Corporate apparel stretches beyond clothing to water bottles, pens, mouse pads, etc.

When a company can look up and see its employees wearing its corporate apparel emblazoned with its newly created Embroidered Polos, it can feel that it has indeed arrived.

About the Author:
Epolos offers a full range of corporate apparel and company clothing. If you are looking for an embroidered logo for your company clothing to enhance your company identity and corporate brand, then look no further than Epolos.com. Check out this month’s special.

Embroidered Company Shirts

Published
by
Epolos Articles
on May 19, 2008
in Marketing
. 0 Comments
by Epolos Articles

Custom embroidery on company shirts are an excellent way to brand your business. Large and small businesses alike can benefit from this unique service. How? The following three customer-centric messages are just the beginning.

3 Ways Custom Embroidered Company Shirts Instill Confidence in Your Customers

We’re Safe: Embroidered company shirts instill trust in your customer base. This is especially true if you operate a service-oriented business. How many times is the following safety advice dispensed by experts, “Look for a uniform, or a company name or logo displayed on the uniform.”

The types of businesses that can benefit from custom embroidered company shirts are lawn care services, dog sitting services, glass cleaning companies, garage clean out and organizing businesses, painting firms, etc. These tend to be smaller businesses that really need to build company brand and image.

Professional Image: Professionalism sells. It’s a simple concept that is easy to achieve, no matter what size your business. Many small businesses can literally grab market share easily by just this one change - getting all of their employees a shirt with custom embroidery (their name and your company name and logo).

The reason it’s so easy to make a big impact with such a small change is that many small businesses wing it, never formalizing their business beyond registering a business name. Many have aspirations of growing larger, but never follow the plan to get there. Micro businesses who grow to become larger businesses copy what the larger firms do. And, that means paying attention to company image.

We’re Organized: Why do business men and women wear suits? A major part of the reason is the perception is everything. If you present a pulled together, professional appearance, you are thought of as an expert, someone who knows their stuff, someone who’s organized. And, who doesn’t want to do business with someone like that? Custom embroidered company shirts are much more than attire, they are your business image.

About the Author:
Embroidered dress shirts can help you grow your bottom line effortlessly. Customer loyalty is built via branding. Meaning, customers buy - and continue to buy from - companies they’ve come to know and trust.