Author Archive for Angela Booth

Make Money Copywriting: Your Copywriting Business’s Services

Published
by
Angela Booth
on February 28, 2008
in Copywriting
. 0 Comments
by Angela Booth

Copywriters are in huge demand. As a freelance copywriter, you’ll need to decide what kind of copywriting services you can offer your clients.

Copywriters write many different kinds of business documents, usually to do with advertising and promotion.

Here are several kinds of copywriting services you could offer your clients:

1. Promotional copy - advertising

Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.

So what kinds of advertising could you write? You can write everything from tiny classified ads to 100-page product manuals. If you have a flair for performance writing, consider offering radio and televisions scripts.

2. Direct marketing copy - lucrative, and specialized

Writing direct marketing copy is a lucrative form of copywriting. It’s salesmanship in print. Direct marketers write copy for sales letters both online and offline.

Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.

3. Internet copy - for Web sites and advertising

Web copywriters are hired by many companies to maintain their Web sites, writing copy which can range from informational copy, to catalog and longer sales copy. As a Web copywriter, you need to be knowledgeable about the needs of Web marketing, and you may write many different kinds of copy: blogs, ezines, and Pay Per Click advertising.

4. Public Relations copywriting: you’re a spin doctor

Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company’s new offering can take months, so many PR copywriters are on retainer.

Many PR copywriters are specializing in Web promotion, writing press releases and other promotional material for companies. Again, these PR copywriters are usually on retainer, under a yearly contracts.

So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.

About the Author:
Angela Booth is an expert copywriter who can help you to develop a fantastic copywriting career in just seven days. Her Copywriting Master Class teaches you to become a copywriting pro.

How To Blog: Five Top Tips For A Successful Blog

Published
by
Angela Booth
on February 24, 2008
in Internet Business
. 0 Comments
by Angela Booth

Over the past few years, both individuals and companies have started blogs. Blogs can be used in many ways, to achieve results. If you’re intrigued by blogging, you may wonder that a blog is.

Essentially a blog is just a Web site. However, it’s a Web site in a special chronological format, so that as you “post”, or write a new blog item, that new item appears above all the items you’ve made in the past.

Your aim in creating a blog is readers, as many readers as possible - thousands a day. Thousands of readers translate into dollars, because you can sell to those readers.

Let’s get started blogging. These top tips will help you to create a successful blog:

1. What’s it about? Your blog has to be about a specific topic

Your blog needs to be about something specific, so choose a topic to blog about. Choose any topic about which you have some knowledge, and about which you can write, such as photography, weight loss, or parenting.

2. Write your blog as if you’re chatting with a friend

Try to make your writing as relaxed and casual as you can on your blog. Imagine that you’re chatting to a close friend, or writing someone an email message. If you’re writing a business blog, keep the casual feel: you want your readers to feel as if you’re talking directly to them.

3. Create a schedule for writing to your blog

Many readers will subscribe to your blog, so give them something to read as often as you can. Decide how often you’ll write. In the early months of blogging, write often. You’re building up your content so that new readers will find you via the search engines.

4. Blog from your readers point of view

Although there’s lots of information on the Web, readers are always looking for information that’s specific to their interests. This means that you will gain regular readers if you provide them with good, useful information - or even entertainment.

5. Your blog is a conversation: encourage comments

Think of your blog as a conversation with your readers. Ask readers to leave comments, by asking them questions. You can then respond to the comments they leave.

About the Author:
Blogging is a great way to make money from home. Discover make money blogging with Angela Booth’s blogging package, Blogging for Dollars. Angela is an experienced blogging teacher who blogs regularly on her ebook package’s companion blog, the Blogging for Dollars Blog.